About Sailawaze LIVE

Tickets on sale now
Cruise deals
Cruise line experts
Cruise talks
Ocean cruise chef demos
River cruise beer sommeliers
Cocktail tasting
Cruise entertainment stage

SAILAWAZE LIVE

What Sailawaze LIVE is...

Sailawaze LIVE is the UK’s first dedicated event celebrating all things cruising – an immersive showcase designed to inspire, inform, and connect travel lovers with the brands shaping the future of life at sea.

Created by the team behind Sailawaze.com, the trusted destination for cruise news and inspiration, Sailawaze LIVE brings that same energy to a live setting – transforming digital discovery into real-world experience.

Across two inspiring days, visitors can explore the latest cruise lines from P&O Cruises to Royal Caribbean, destinations, ships, and itineraries; enjoy live talks and expert panels; and connect directly with the people and brands redefining modern travel.

Where: Allianz Stadium, Twickenham

When: 10am-6pm Saturday 21 March | 10am-5pm Sunday 22 March

key stats

By the Numbers

50+ exhibitors

Meet top cruise lines, destinations and travel brands

30,000+ visitors

Join a buzzing community of travel lovers

20+ activities

From VR adventures to cocktail masterclasses

1 incredible weekend

The UK’s biggest cruise celebration

Buy Tickets

Tickets on sale now
Cruise deals
Cruise line experts
Cruise talks
Ocean cruise chef demos
River cruise beer sommeliers
Cocktail tasting
Cruise entertainment stage
Food & drink

Audience Overview

Who You’ll Meet

Fellow Travellers

Connect with like-minded explorers who share your love of seeing the world. Swap stories, compare bucket-list destinations and get inspiration for your next voyage from people who are just as passionate about travel as you are.

Cruise Lines & Destinations

Meet representatives from the world’s leading cruise lines, ports and destinations. From luxury ocean escapes to adventurous river journeys, discover new itineraries, exclusive offers and first-hand insight straight from the people who know them best.

Experts & Insiders

Hear from travel journalists, cruise specialists and industry pros in our live talks and Q&A sessions. Get insider tips on everything from picking the right ship to exploring ports like a local — and leave feeling cruise confident.

What to get excited about

Immersive cruise experiences

Step into life at sea before you sail. Try everything from cocktail masterclasses and wellness tasters to golf and surf simulators just like you’ll find onboard. Enter the Northern Lights Dome, test your aim at archery and get a real feel for the activities waiting on today’s ships.

Live talks & insider sessions

Hear directly from cruise line experts, travel journalists and destination specialists in our live theatre sessions. From first-time cruising tips to river, expedition and family sailings, get the inside track on what’s new and where to book for 2026.

Exclusive offers & prizes

Back by popular demand. Inspired by the high-flying attractions on modern cruise ships, you’ll soar across the iconic pitch and see Twickenham like never before. This adrenaline-pumping favourite returns for 2026 so book early to secure your slot.

Ziplining over Twickenham stadium

Meet your favourite cruise lines face-to-face and unlock show-only discounts, giveaways and holiday prizes. You could walk away with the inspiration – or even the booking – for your next great voyage.

"We'll definitely be back!"

"We saw a lot of great deals and are looking to book a cruise holiday!"

Good To Know

Free parking is available at Allianz Stadium – no need to book in advance.

The venue is fully accessible, with lifts and accessible facilities throughout.

Want to plan ahead? Check our stadium map to see where to find your favourite cruise lines, talks and activities.

There’ll be plenty of places to eat and drink around the stadium – from coffee stops to lunch eateries.

Need a hand? Look out for the Sailawaze Live team in branded T-shirts – we’re here to help you make the most of your day.

Book tickets